Pabst Blue Ribbon turns $70K beer heist into social media promotion

“To the thief: we don’t fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way.”

Someone rode off on a bike with the 1.4 metre tall outdoor sculpture under their arm.

Police are appealing for information after Tiori Toru, a wooden artwork inlaid with glass birds, was taken in the early hours of August 24.

Earlier this month, Pabst Blue Ribbon took to Instagram to announce that, in a very real heist, someone stole 40,000 pounds of beer from the company. In the post, the brand gave the thief “18 days and 44 minutes to return our truckload of beer, no questions asked” and called on its audience to “help us solve this myst

That's roughly 34,000 cans of beer worth about $70,000, according to police.

The company is offering a cash reward worth half the value of the beer, which was stolen in two separate warehouse heists Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the company’s southern California warehouse two weeks ago – if it is all safely returned. In Insta

Pabst Blue Ribbon has turned the thefts into a light-hearted social media promotion while police try to determine who is responsible for the operation.

Pabst Blue Ribbon started a countdown after 40,000 pounds of beer vanished earlier this month in a suspected cargo‑fraud heist.

A truck carrying 40,000 pounds of beer disappeared from an Anheuser-Busch distribution center in California