Oura is going public, but these smart ring companies are coming for its crown

While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it.

When it comes to tech IPOs, big names have dominated the headlines in 2026. First, it was Elon Musk’s SpaceX in June. Anthropic’s highly anticipated public offering is expected to occur this fall. And either late this year or early next, ChatGPT maker OpenAI is expected to make its market debut. But now, a much smaller

Firm has celebrity fans and ambassadors including Prince Harry, Jennifer Aniston and Kim Kardashian Fans of Oura are accustomed to using its trendy smart rings to fastidiously monitor their health but now investors are preparing to track a new metric – its share price. The San Francisco-headquartered company’s filing t

Oura’s IPO Reveals High Growth for Smart-Ring Maker  wsj.com