Netflix, Disney+ and Amazon price rises in western Europe ‘highest in world’

World’s largest streaming services have also increased subscription costs repeatedly in US, research finds Business live – latest updates Subscribers to Netflix, Disney+ and Amazon Prime Video in western Europe have faced higher price increases than in any other market in recent years, according to research. Over the

Streamer price hikes are taking consumers nearer to the limit of what they’re willing to spend, according to Ampere Analysis. As such, Netflix, Disney+ and Prime Video owner Amazon have been reducing the size of average price increases from 24% per subscription in 2023/24 to 14% in 2025/26. In dollar terms, the average