‘Mistakes were made’: Golf ad cancelled after woman shoved to ground

The company acknowledged the ad was inappropriate and confirmed it has been pulled from circulation.

PGA Tour chief executive Brian Rolapp has questioned whether Good Good Golf took enough accountability for their controversial video promoting a new Callaway driver.

The viral ad shows a male golfer pushing a female golfer to the ground. Since 2019, women and girls made up nearly 60% of net golfer growth.

Golf ad showing man shove woman to ground taken down after backlash  CNN

The company was accused alongside Good Good Golf of promoting violence against women for an ad showing a golfer charging towards a female player and pushing her to the ground.

Scott Halleran / Getty Images Golf equipment giant Callaway has apologized for approving a controversial ad that showed a man shoving a female professional golfer to the ground. The since-deleted video, produced by Good Good Golf to promote a co-branded driver, showed co-founder Garrett Clark pushing pro golfer and cre

The ad for a new driver had sparked an online backlash, with viewers criticizing the spot for trivializing violence against women.

Callaway 'sincerely apologise' after 'serious mistakes' made in grim golf advert  talkSPORT

In the now-deleted ad, which was accused of making light of violence against women, Garrett Clark shoves Alexis Miestowski to the ground.