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McDonald’s tracks customer with 515-page ‘Minority Report’-style dossier to gauge spending habits

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McDonald’s tracks customer with 515-page ‘Minority Report’-style dossier to gauge spending habits
New York Post
New York Post50 mins ago
McDonald’s tracks customer with 515-page ‘Minority Report’-style dossier to gauge spending habits
Reece Rogers, journalist for Condé Nast-owned Wired, discovered the extensive digital profile after requesting the data McDonald’s had stored.
Wired
Wired🏁 first to report1 days ago
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
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