La Newyorkina, the Spanish granola brand inspired by a bad breakfast in New York

Created by Pelayo Pérez in the bakery behind his Oviedo bar a decade ago, the brand has helped reshape the way Spaniards think about breakfast. Combining healthy ingredients with indulgent flavors, it now sells in more than 20 countries and generates €3.5 million in annual revenue

Created by Pelayo Pérez in the bakery behind his Oviedo bar a decade ago, the brand has helped reshape the way Spaniards think about breakfast. Combining healthy ingredients with indulgent flavors, it now sells in more than 20 countries and generates €3.5 million in annual revenue