John Ternus Replaces Tim Cook as Apple CEO

Big technology and management changes are greeting John Ternus, whose long-serving predecessor, Tim Cook, will stay on as executive chair.

Apple SVP John Ternus takes over as CEO from Tim Cook. | AFP via Getty Images For the first time since 2011, one of the world's most valuable companies has a new leader, as today marks John Ternus' first day as Apple's CEO. He's replacing Tim Cook, who will continue on as the executive chairman on Apple's board and d

John Ternus is just the third Apple CEO in 30 years. His primary challenge is to correct the company's faltering AI strategy to preserve its position as a big tech leader.

Incoming CEO inherits company that leads the smartphone market but trails rivals in AI.

Tim Cook has described John Ternus as a leader with both engineering and organisational strengths.

Apple treated Tim Cook to a farewell tour as he wrapped up his 15-year tenure as CEO on Monday and passed the reins to successor John Ternus – who faces challenges ranging from a troubled AI rollout to a worldwide memory crunch.

The handover ends Tim Cook's 15-year run, replacing the operations specialist who built Apple's supply chain with the engineer who built its hardware.

After 15 years at the helm, today is officially Tim Cook’s last day as Apple CEO. In April, Apple announced that Cook would step down as CEO on September 1, with John Ternus set to take the reins. Cook, of course, isn’t going away completely. Instead, he’s set to become executive chairman of Apple’s board of directors.

Ternus takes over from Tim Cook on Sept. 1 as Apple prepares a foldable iPhone launch and a rebuilt Siri powered by Google's Gemini technology

John Ternus to lead Apple into the age of AI  Dawn

Ternus' appointment comes a week before iPhone's annual event on Sept 9.

Should John Ternus Move Apple’s Focus Away From Annual iPhone Upgrades?  Forbes