Iran's purchasing power is slowly collapsing under US economic pressure

As Washington ramps up pressure on Tehran, the Iranian rial continues its downward spiral, and concerns spread across the markets. But behind the bleak economic statistics, households bear the brunt, cutting spending, savings and essential expenses.

As Washington ramps up pressure on Tehran, the Iranian rial continues its downward spiral, and concerns spread across the markets. But behind the bleak economic statistics, households bear the brunt, cutting spending, savings and essential expenses.