How will the ban on Vozinha's nickname on his jersey affect Colo-Colo's marketing?

How will the ban on Vozinha's nickname on his jersey affect Colo-Colo's marketing?  MARCA

Chilean league regulations state that only a player's paternal or maternal surname, with the option of adding the initial of the first name, can appear on the back of the shirt.

Vozinha, 40, is set to join Chilean side Colo-Colo after garnering worldwide fame for his World Cup heroics with Cape Verde

The offending involved communicating with a jailed Mongrel Mob member and supplying him cannabis which he sold in prison.

World Cup star Vozinha dons Spider-Man jersey. The nickname on his shirt for Chile club up for vote  Toronto Star

Vozinha is cashing in on his newfound fame by promoting the new Spider-Man film

Chilean Football Regulation Key Facts —The rule. Article 36 of Liga de Primera bases requires paternal or maternal surnames on shirts and explicitly bans nicknames. —The player. Goalkeeper Josimar José Évora Dias, known universally as Vozinha, would need to use “Dias” or “Évora Dias” on his shirt. —The request. Colo-Co

Austrian still holds Hearts as his favourite team but knows it will take a minor miracle for the Jambos to overturn the 4-0 deficit against Sturm Graz on Tuesday.