Good Good Golf's bad bad week: Timeline of implosion following controversial Callaway ad

The 15-second advertisement for Good Good Golf and Callaway, posted a week ago, turned into a week-long case study in crisis communications.

The company announced the end of the partnership on Thursday, noting it was committing $1 million to support organizations working to prevent violence against women.

Good Good Golf faces cancel culture as retailers and the PGA Tour pull support over a Callaway ad, while Callaway itself faces no repercussions.

Good Good Golf CEO rips Callaway, hints at lawsuit after response to ad  USA Today

A controversial ad from Callaway Golf that was made by Good Good Golf has caused a firestorm online for showing a male golfer shoving a female golfer to the ground after she attempts to use his driver.

Good Good's Garrett Clark was featured in a controversial ad. Jared C. Tilton/Getty Images Good Good's CEO blasted Callaway after the golf company cut ties with the YouTuber group. Matt Kendrick said Callaway asked Good Good to "take the fall" for a controversial ad. The fallout from the ad was swift and has had wide-

He highlighted some of the vitriol that Good Good’s female talent has received amid the controversy.

Dick's, Golf Galaxy pull Good Good items after ad backlash  ESPN

Dick's Sporting Goods and Golf Galaxy remove Good Good Golf items after backlash to video  Toronto Star

Dick's Sporting Goods and Golf Galaxy remove Good Good Golf items after backlash to video  AP News

Good Good Golf took down the ad, saying it “depicted actions that are not aligned with our values as a brand.” PGA Tour CEO Brian Rolapp called the brand’s response “disappointing.”

Callaway apologized after approving a Good Good commercial that depicted a male golfer shoving and threatening a woman. The internet reacts.

US President Donald Trump on Tuesday reiterated his earlier remarks about a directive to scale back South Korea-US military exercises and his "very good" relationship with North Korean leader Kim Jong-un, as he seeks to reengage with Kim this year. Trump posted the message on social media, which was identical to his Au

CNBC’s Jim Cramer said investors shouldn’t give up on Dick’s after its record 30% plunge.