Good Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand

Brand controversies often have a shelf life similar to that of a dairy product—short-lived and quick to spoil. That is, unless the brand keeps adding to the mess. That is the case with golf brands Good Good and Callaway Golf Company, which have been at the center of a social media backlash this week following a controv

The company announced the end of the partnership on Thursday, noting it was committing $1 million to support organizations working to prevent violence against women.

Good Good Golf faces cancel culture as retailers and the PGA Tour pull support over a Callaway ad, while Callaway itself faces no repercussions.

The 15-second advertisement for Good Good Golf and Callaway, posted a week ago, turned into a week-long case study in crisis communications.

Good Good Golf CEO rips Callaway, hints at lawsuit after response to ad  USA Today

Good Good's Garrett Clark was featured in a controversial ad. Jared C. Tilton/Getty Images Good Good's CEO blasted Callaway after the golf company cut ties with the YouTuber group. Matt Kendrick said Callaway asked Good Good to "take the fall" for a controversial ad. The fallout from the ad was swift and has had wide-

Callaway apologized after approving a Good Good commercial that depicted a male golfer shoving and threatening a woman. The internet reacts.

US President Donald Trump on Tuesday reiterated his earlier remarks about a directive to scale back South Korea-US military exercises and his "very good" relationship with North Korean leader Kim Jong-un, as he seeks to reengage with Kim this year. Trump posted the message on social media, which was identical to his Au