Gen Z wants its own consumer culture, and this is what it’s going to look like

During a family vacation in Montana, Emi—a University of Georgia junior—was browsing silk pajama pants and leather shoes on her phone. She wasn’t searching for the hottest new brand to show the world what great taste she has. She was scrolling with a far more pragmatic goal: finding a great cost-per-wear.  “When I’m lo

Justin Paget/Getty Images Affordable housing options, jobs for young people and climate change are the top three issues young people say need immediate action, according to our new youth survey published today. Our research, which involved 150 interviews and more than 2,700 survey responses over five years, tracked the