From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and thread

NEW YORK (AP) — Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money

Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet.

Popular clothing retailers are offering in-store repairs and hosting sewing workshops as they try to appeal to young consumers looking to save money and the planet