France targets Shein and Temu with fast fashion fines

France targets Shein and Temu with fast fashion fines  Reuters

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost €20 per garment, as the government targets major Asian e-commerce platforms including Shein.

France has started imposing penalties on the extreme end of fast fashion to try to curb a surge in sales of cheap clothing sold by e-commerce sites including Shein and Temu.

It is part of a push to rein in Asian e-commerce giants including Shein, Temu and AliExpress.

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost €20 (US$2.32) per garment, as the government targets major Asian e-commerce platforms including Shein. The levy follows legislation passed by the French parliament in June to regulate “ultra-fast fashion” companies, know

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost 20 euros per garment, as the government targets major Asian e-commerce platforms including Shein.