France targets Shein and Temu with fast fashion fines

France started imposing penalties on the extreme end of fast fashion on Tuesday to try to curb a surge in sales of cheap clothing sold by e-commerce sites including Shein and Temu.

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost €20 per garment, as the government targets major Asian e-commerce platforms including Shein.

France has started imposing penalties on the extreme end of fast fashion to try to curb a surge in sales of cheap clothing sold by e-commerce sites including Shein and Temu.

France targets Shein and Temu with fast fashion fines  Reuters

Squeezed by new trade rules, shrinking market share and labor concerns, Shein’s share decline in Hong Kong on Tuesday is a sign investors have moved on.

It is part of a push to rein in Asian e-commerce giants including Shein, Temu and AliExpress.

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost €20 (US$2.32) per garment, as the government targets major Asian e-commerce platforms including Shein. The levy follows legislation passed by the French parliament in June to regulate “ultra-fast fashion” companies, know

France will from Tuesday impose a fee on ultra-fast fashion items that will eventually reach almost 20 euros per garment, as the government targets major Asian e-commerce platforms including Shein.