📰 2 sources covering this story

Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it

First covered 6 hrs ago · latest take 1 hrs ago. Compare how each outlet is covering it — and rate the sources you trust.

TechCrunch1 hrs ago

Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

Trust?Read on TechCrunch ↗

CNBC🏁 first to report6 hrs ago

Ford's new 'Fathom' electric pickup truck will start at $28,000

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

Trust?Read on CNBC ↗