Fifa’s shameful scheme to sell off World Cup is gravest existential threat to football yet – but will anyone stop it?

Fifa’s latest money-spinning wheeze, to sell off stakes in the World Cup to private investment, has been met with horror. Now its member associations must make a stand against ‘football’s nuclear bomb’

Uefa has accused Fifa of “selling football’s soul” after the world governing body revealed plans to raise more than $4bn by selling stakes in a new subsidiary that would manage the commercial rights to the World Cup and Club World Cup. The new company, Fifa Forward Enterprise, would consolidate the media rights, sponso