Fifa not ‘selling the World Cup’ in $20bn commercial plan, says adviser

Greg Maffei defends contentious proposal he helped shape as body’s move to bring in outside investors is hit by backlash

World governing body set to raise millions from venture Uefa hits out at sale of football ‘soul and governance’ Fifa has announced plans to sell a share of its commercial operations to private investors, a deal that would include the media and sponsorship rights of all its competitions, including the World Cup. The