Europe’s Big 4 can't stop making AI mistakes; PWC's report has ChatGPT as 'Source'

PwC's Middle East reports contained AI hallucinations and fabricated footnotes. Researchers found flawed citations and broken web links in several documents. Other Big Four firms like EY and KPMG also retracted AI-generated research papers. These incidents highlight challenges in marketing AI services while using gener

Paul Griggs said that companies are mistaking AI as a technological revolution. Tasos Katopodis/Getty Images for Semafor PwC US CEO Paul Griggs says that companies are getting two things wrong about AI. Griggs said AI is not a tech transformation, it's a business transformation. He also said that AI won't alone fix in