'Distressing' horror film poster banned from London Underground over child fears

A recent horror movie poster has been deemed too distressing to be shown on the London Underground, resulting in a ban and some serious complaints from the public

Posters for an Irish director's new horror movie have been banned in the UK from appearing where children might see them over concerns their realistic depiction of a dead child was likely to cause distress.

The Advertising Standards Authority received 30 complaints about the ads

The Advertising Standards Authority received 30 complaints about a poster promoting the horror film, The Mummy

Brooke Davies | Senior News reporter Published August 5, 2026 2:48pm Updated August 5, 2026 2:48pm The Advertising Standards Authority has decided the poster cannot be displayed anywhere that children can see (Picture: Mike Kemp/Getty Images) A poster on the London Underground advertising the film The Mummy has been ba

The U.K. Advertising Standards Authority has ruled that outdoor poster ads for “Lee Cronin’s The Mummy” breached its code by presenting an image that gave “a realistic impression of a dead child,” while clearing companion TV and streaming spots for the same campaign. The ASA investigated four issues stemming from sever

Posters for Lee Cronin’s horror film The Mummy depicting a dead child are "too realistic".

The Mummy posters banned from places children might see them... four months after film leaves cinemas  GB News