Disney weighs free, ad-supported streaming, says it has sold out Super Bowl ad spots

Disney is considering a free streaming product as advertising takes a bigger role in making streaming profitable.

Disney has sold out ad inventory for next February’s Super Bowl and also wrapped up 2026-27 upfront sales. The news was announced by Chief Financial Officer Hugh Johnston during the company’s fiscal third-quarter earnings call on Wednesday. The Super Bowl, which will be played at SoFi Stadium in Inglewood, CA, has been

The company had been seeking up to $10 million for 30 second ads for the event, which will be the first Super Bowl hosted by ESPN.

Disney said it had sold out all its commercial inventory tied to its coming 2027 telecast of Super Bowl LXI, showing a remarkable push to a financial touchdown that seemed in danger of being blocked just a few weeks ago. Hugh Johnston, the company’s chief financial officer, announced the close out of ad sales tied…