Disney and TikTok strike short-form video-sharing deal

LOS ANGELES, Aug 5 : Walt Disney and TikTok on Wednesday announced a deal to let TikTok creators use characters and scenes from Disney movies and TV shows in short-form videos, the first pact of its kind between the popular social media app and a traditional media company.Under the agreement, a curated selection of vid

Disney said it would allow “thoughtfully curated” fan-created videos, using clips from its library, to appear on the streaming service.

The Walt Disney Company and TikTok today announced a global deal that will allow social media content creators and fans to access and use memorable scenes from Disney movies and shows.  The new pact, which will pilot in the US in the coming months with other markets to follow, will bring a collection of curated Disney-

Creators on TikTok will get access to Disney photo and video assets if they opt-in to the program, with their videos living on both platforms.

Disney is going long on short-form content. The entertainment giant struck an alliance with TikTok that will have creators on the popular quick-hit video service making shorts tied to characters and stories from Marvel, Pixar, Star Wars, FX and more. The resulting pieces from creators who opt-in to the program will be