Dave Portnoy’s theory why Pizza Hut’s wild name change is a genius move

Barstool Sports founder praised the fast-food chain's 25-week name change while pitching for advertising

The temporary change comes ahead of football season and follows the announcement that the chain is being sold by Yum! in separate deals totaling $2.7 billion.

Peter Dazeley / Getty Images Pizza Hut is dropping “Pizza” from its name as the chain begins a temporary football-themed makeover. The franchise is going simply by “HUT” to mark the start of football season, covering the word “Pizza” on some restaurant signs with a large red football banner. The company noted that “hut