Carling waters down alcohol content of its famous lager to 3.4% as it looks to cut costs

The Staffordshire-based brewers - known for advertising slogans such as 'I bet he drinks Carling Black Label' - previously offered an alcohol content of four per cent.

The company is set to water down its booze percentage in an apparent move to save money on tax. It follows a number of similar moves in a trend known as 'drinkflation'

CARLING is watering down the alcohol content in its iconic lager in a bid to save on costs. The British beer brand is cutting the ABV in its namesake drink from 4% down to 3.4%, with the change coming into force in supermarkets from October. Carling is the latest in a string of major beer...