Bumble eases women-first messaging rule as dating apps seek engagement boost

It has been a defining feature of the dating app since its launch in 2014

So far, only women could initiate conversations in heterosexual matches on Bumble.

Dating app Bumble is changing its policy to allow either person to message first, and is extending its response window from 24 to 72 hours.

Aug 11 : Bumble on Tuesday said it would now allow either person in a match to send the first message, dropping the women-first messaging rule that has been a defining feature of the dating app since its launch in 2014.The move comes as dating-app companies grapple with user fatigue toward traditional swipe-based platf