Big Macs v Supermac's: Irish burger chain wins UK trademark case

Supermac's and McDonald's have been embroiled in a long running legal battle over the right to use brand terms including "Mac".

The UK Intellectual Property Office ruling that the Irish fast-food chain’s name and logo can be registered in the UK.

Supermac's has lost the latest round in its long-running legal battle with McDonald's over trademarks with the European Union Intellectual Property Office ruling that the Irish fast food chain's logo is too close to its rival's "Big Mac" mark.