Aura farming battles make their debut in Mexico

Aura farming, a viral internet slang trend that describes doing intentional, effortless things to look confident or charismatic, has evolved into physical “battles” in parks and streets across Latin America. This past week, battles took place in CDMX, Xalapa and Torreón.

"Aura Battles" – a new viral trend among young people in which two individuals face off in public spaces, with charisma and style the deciding factor. Leer más

'Aura farming' battles turn TikTok memes, poses and viral gestures into a contest where young people test their charisma, style and self-confidence.