Apple to join Samsung in AI glasses race against Meta

Apple is set to join Samsung Electronics next year in challenging Meta’s early lead in the global AI smart glasses market, setting the stage for a three-way battle among big tech companies over the next generation of artificial intelligence-powered devices. According to industry sources on Thursday, Apple plans to unve

Apple may need to overcome public distrust of smart glasses before its rumored WWDC 2027 debut.

The company is working to reassure people that the glasses won’t be used to record them surreptitiously.

Launch could be delayed, and glasses could look markedly different than expected when they arrive

4 min readNew DelhiUpdated: Jul 27, 2026 09:29 AM IST Apple is developing its own version of smart glasses, possibly to be released next year. Image used for representational purposes only. (AI-generated image: Google Gemini)Apple plans to debut its artificial intelligence-powered smart glasses during its developer con