Apple pushes back against UK proposal to loosen App Store payment rules

Apple today alleged that a new UK proposal targeting App Store fees amounts to price regulation, warning that it could undermine innovation and investment. Here are the details.

LONDON, July 29 : Apple said on Wednesday that proposed UK rules governing its App Store would amount to price regulation, arguing that plans to loosen its control over in-app payments could undermine innovation and investment.In a submission to Britain's Competition and Markets Authority, the iPhone maker said propose