A new look and fresh merch are winning customers back at Target as sales rebound

Target reported its second straight quarter of comparable sales gains on Wednesday, saying that a merchandising overhaul under the retailer’s new CEO is attracting more customers and boosting sales throughout its stores.

Target is reporting its second straight quarter of comparable sales gains, saying a merchandising overhaul under the discount retailer’s new CEO was attracting more customers

Comparable sales grew 3.8% in the second quarter, topping Wall Street estimates, though a tariff refund inflated the earnings figure

Target posted better-than-expected second-quarter sales and raised its full-year outlook.