The Verge
US · 31 mins ago
✦ 75◉ Centre
YouTube is courting creators — and sponsors — with streaming shows
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Credibility 75/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline
YouTube is announcing new exclusive streaming shows featuring prominent creators and celebrities to attract both content talent and advertisers, positioning itself as a bridge between creators and the advertising industry.
YouTube is courting creators — and sponsors — with streaming shows
In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers - and marketing its creators not just as the future of social media, but also of advertising, TV, streaming, and entertainment more broadly.
At the company's annual advertiser event in New York on Wednesday, YouTube introduced a new slate of exclusive shows coming to the platform, hosted by some big names: a travel show with Trevor Noah, a Met Gala documentary series from
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