YouTube dominates Korea's media use, clocking nearly 44 hours a month

YouTube is the dominant media platform in South Korea, far outpacing other services in monthly usage time. According to Mobile Index, a mobile analytics service operated by data company IGAWorks, YouTube recorded the highest average monthly usage time per user among media platforms during the first half of 2026, averaging 2,640 minutes, or about 43.9 hours, across the monthly figures recorded from January through June. TikTok ranked second with 633 minutes, followed by Netflix with 522 minutes a