Every leadership conference has them. The beautifully crafted purpose statement, unveiled with ceremony, celebrated internally—and then quietly forgotten as the urgency of quarterly targets reasserts itself. Purpose becomes wallpaper. It looks good. It signals good intent. And then it fades. This is not a marginal problem. Only one in three Fortune 500 companies has a genuine corporate purpose statement—and even among the world’s most purpose-committed organizations, a third have no metrics in p