Channel NewsAsia
AsiaPac · 5 hrs ago
X, World Federation of Advertisers settle litigation over GARM dispute
July 29 : SpaceX's X and the World Federation of Advertisers (WFA) said on Wednesday they had settled litigation over an alleged advertiser boycott of the social media platform linked to the now-defunct Global Alliance for Responsible Media (GARM).The move marks a reset in relations between Elon Musk's social media platform and the advertising trade body.The announcement follows a March ruling in which a U.S. judge dismissed X's antitrust lawsuit accusing the WFA and major companies, including Mars, CVS Health and Colgate-Palmolive of orchestrating an illegal boycott of the platform.U.S. District Judge Jane Boyle in Dallas said X had failed to show it suffered harm under federal antitrust law. X, formerly known as Twitter, filed the lawsuit in 2024, alleging the advertisers, acting through
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