City AM
City AM
UK · 4 hrs ago

World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead

It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors currently contribute around a quarter of Fifa’s $15bn income over a four-year cycle and include some of the biggest…
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