‘World Cup not FIFA’s to sell’: UEFA slams world body’s private investment plans

2 min readJul 29, 2026 12:53 PM IST FIFA added that each of its 211 member associations (MAs) would be given the chance to take a one-off stake of 20 million dollars in the FFE. (AP Photo)European football’s governing body, UEFA, on Tuesday issued a stern threat to FIFA after reports surfaced that FIFA was seeking private investment in the World Cup and other events hosted by the world body. FIFA said on Tuesday that it plans to create a semi-private subsidiary, FIFA Forward Enterprise (FFE), to sell minority, non-controlling stakes in the business operations of the World Cup and other tournaments. While retaining majority control, FIFA aims to raise $4.2 billion from long-term investors later this year.British newspaper The Times reported that FIFA president Gianni Infantino stood to prof