Woman 'tried so many products' for unruly hair before finding 72p 'game changer'

Around 180,000 kits have been sold06:00, 29 Jul 2026This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn moreAnyone with frizzy or unmanageable hair will know the daily battle of trying to tame it. From endless straightening to smoothing serums that promise miracles, many people spend years fighting their natural texture without realising they could simply be caring for the wrong hair type.According to a survey of 1,382 women by hair care brand Merwave, almost half (47%) said they didn't realise their hair was naturally wavy. The findings suggest many people who think they have frizzy or unruly hair may actually have hidden waves waiting to be defined.With that in mind, Merwave is encouraging shoppers to identify their natural hair pat