Why to watch the NFL preseason, plus Jeff Bezos’ first pro sports deal

The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox.Good morning! Scrutinize newcomers today. Inside: 🏈 The merits of preseason 🐯 Rembering an LSU great 🫡 Pros’ top leadership traits Why We Watch: How to approach NFL preseason gamesThe start of football season can bring frenzy, much of it unwarranted. There is novelty in having football back on our screens, even if it’s a fancy practice that won’t count toward anyone’s records or career stats. But doesn’t mean the NFL preseason is a useless endeavor. Far from it.We’re gonna excerpt from Jacob Robinson’s excellent NFL Newsletter yesterday, which touched on how to actually watch the preseason. Here’s Jacob:There’s a term for people who religiously watch preseas