Why Spanish is becoming more common in K-pop

Spanish lyrics are becoming increasingly common in K-pop as agencies continue to expand their presence in Latin America, a region that has emerged in recent years as an important overseas market for the industry. Recent releases have showcased the trend across a wide range of artists. Le Sserafim’s “Boompala” features the lyrics “saving the shame for manana (tomorrow),” while Aespa’s “Lemonade” includes the Spanish phrase “muchas gracias mi amor (thank you very much, my love).” Ateez’s “Bad” fro