Why Samsung’s Fold8 won by breaking the foldable formula

“I thought it would feel awkward because it looked so short and wide in photos,” said Kwon Ji-hyun, a 35-year-old woman who had bought every Galaxy Z Flip before switching last week to Samsung’s new, wider Fold8. “Just a few days later, I felt the opposite. My husband’s larger, more traditional Fold8 Ultra started to seem like the unusual one.” Kwon is exactly the kind of buyer Samsung’s book-style Fold rarely won over before. She was far from alone. Female Fold buyers in their teens through 30s