Why Reese’s Book Club is betting big on ‘micro-communities’

On an August weeknight, a group of no more than 100 people—primarily women—occupied a small, astroturf-covered slice of Hudson Yards on Manhattan’s west side. Reclined on beach chairs or scrawling book recommendations on a floor-length mirror with purple marker, the group debated the merits of audiobooks versus hardbacks, writing to curated playlists, and of course, which book-to-screen adaptations reign supreme. This is STORYFest, an event series from Reese Witherspoon’s book club in…