Why corporate innovation keeps failing

Despite bookshelves bending under the weight of 100 authors telling us how to unlock better innovation performance, the past 20 years have not delivered the desired uptick in project success rates. CEOs and innovation leaders I talk with report success rates across companies and verticals that seem stuck at the same ~10% rate we saw years ago. The problem isn’t theory, process, or organizational structure. It’s something altogether human: the struggle to find and unleash bona fide black belt…