Companies can be analyzed as moral actors, not just profit-makers. wildpixel/iStock via Getty Images Plus Executives are facing pressure from boards, employees, regulators and consumers to either defend or abandon diversity, equity and inclusion initiatives. Many are retreating from their DEI commitments. But in the rush to respond to political headwinds, a more fundamental question is going unasked: Is inclusion a moral imperative? As marketing scholars who study consumer ethics and corporate r