Why Beijing struggles to win Indian hearts and minds despite diplomatic thaw

Though the relationship between the Chinese and Indian governments has been thawing, Beijing has yet to win over the Indian public as it lacked a long-term strategy and communication channels, according to Chinese researchers. Beijing needed to find common ground by expanding its bottom-up strategies as “a matter of urgency”, Zhou Qingan, dean of Tsinghua University’s school of journalism, and Li Yiming, a research assistant at the school argued in a recent article. In a June paper published…