Why Andy Burnham's pub snacks TikTok is no PR masterclass

NONE of us really know what Andy Burnham plans to do about the climate crisis, devolution, rising Israeli aggression in the West Bank, defence spending or the cost of living crisis. But the important thing is we do know that he likes Twiglets a lot and thinks that KP peanuts are a bit boring. Thank goodness. How do we know this? Well it's because Burnham has been putting a lot of energy into his TikTok and his review of pub snacks alongside his new Chancellor John Healey went viral over the weekend as many journalists heralded it a PR masterclass. George Eaton, editor-in-chief at Arguably, suggested the video should be "studied for years to come as a comms/policy masterclass". The News Agents' Lewis Goodall also said Labour's comms "has been in another league this week". READ MORE: 20 reas