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The Sporting News
The Sporting News
US · 15 mins ago
Why almost everyone is wearing pink cleats at the 2026 FIFA World Cup
Men wear pink, too.Particularly at the 2026 FIFA World Cup, where almost every player is wearing pink cleats. It's beyond just a fashion statement. It's the trend.It's a fun look, to be sure. Players have a bright color on their feet, which emphasizes how special their footwork is.But it's also fascinating -- aren't there other colors? Why aren't there more options? Where's the variety?Well, there are answers.MORE: An on-brand finish to Neymar's Brazil careerWhy are there so many pink cleats at the World Cup?The Athletic reports that there was a "high demand for bolder colors" for cleats in this year's World Cup.That story goes on to quote Nike's Odinga Nimako as saying that "bright colors give them confidence."Pink is good at "amplifying confidence," Nimako told The Athletic.Once upon a t
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