Who really built hallyu?

A government-backed K-culture festival has revived a question that follows Korean pop culture abroad: how much of it was the government's doing? The question was put to the organizers of Fanomenon on Monday. The 11-day festival of concerts, fandom awards and industry exhibitions, set for December 2027, will be staged by Korea's four biggest music agencies with state support, under the Presidential Committee on Popular Culture Exchange. Asked whether an event of that scale could reinforce a perc