When everyone has the same AI, what makes your company smarter?

After a few years of monitoring and studying corporate AI implementations, I’m still puzzled by one thing: most of them begin with a discussion of the model being used. Should we go ahead with Copilot, considering that Microsoft is so firmly consolidated in our company that it has become a sort of lingua franca for everything? Should we try GPT, since they were pioneers? Or Gemini, that has all the Google power behind it? Or Claude, that seems so fashionable now? How about Grok? Or, as is…