What is ‘cookie stuffing’? Why Bill Gates’ daughter is under fire over the online tactic

Cookie stuffing unfortunately has nothing to do with sugary treats and Thanksgiving dishes. Instead, it’s led to Phoebe Gates—the daughter of Bill and Melinda Gates—being in some trouble. Specifically, Gates, who is the co-founder of Phia, an AI shopping startup, is catching heat for “cookie stuffing.” That’s according to a recent Bloomberg story that found Phia was cookie stuffing—a type of affiliate marketing fraud.  What is cookie stuffing? Cooking stuffing involves the use of fraudulent…