What if you don’t want to be a brand?

Not long ago, a career was something you built. Today, it increasingly feels like something you package. Find your niche. Own your lane. Build an audience. Create content. Become discoverable. Stay visible. Stay relevant. Somewhere between LinkedIn headlines, newsletters, podcasts, personal websites, and carefully curated online personas, many professionals inherited a second job: becoming their own marketing department. The rise of artificial intelligence may only intensify the pressure. For…